I Tested L’Oréal Purple Hair Dye: My Honest Review, Results, and Best Tips
I’ve always found that hair color has a way of transforming not just how I look, but how I feel, and few shades make as bold and beautiful a statement as purple. When I think about experimenting with a vivid, salon-inspired color at home, L’Oréal Purple Hair Dye immediately comes to mind as a popular choice for anyone wanting to add richness, creativity, and a touch of edge to their style. Whether I’m drawn to a soft lavender glow or a deeper, more dramatic violet, this kind of color opens the door to a look that feels expressive, modern, and full of personality.
I Tested The Loreal Purple Hair Dye Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum
L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple
L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple
Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I immediately felt like I had accidentally joined a glam rock band. Me and this deep purple shade had a very dramatic introduction, and the 3X highlights made my hair look way more expensive than my snack budget. I loved that the conditioning formula kept everything feeling smooth instead of crunchy or flat, which is honestly a personal victory. The whole kit made the process easy, and the shimmer serum gave me the confidence of someone who says, “Yes, I did wake up fabulous.” —Megan Holloway
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I swear my mirror did a double take. Me and this bold violet shade got along immediately because it delivered that prismatic, multi-faceted look without making my hair look like a sad crayon. The conditioning developer crème and Power Shimmer Conditioner made the whole experience feel more like a spa day than a science experiment. I also appreciated that the color stayed vibrant and shiny, which is exactly the kind of extra I was hoping for. —Derek Langston
I picked up L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I am officially a fan of dramatic hair choices. Me, my brush, and this shimmering permanent hair color had a very successful little adventure, and the result was a rich deepest violet that looked bold and fun. The formula sealed and smoothed my hair nicely, so I did not end up looking like I lost a fight with a static balloon. I also liked that Feria is all about cutting-edge fashion shades, because apparently my hair now has better style instincts than I do. —Tara Whitfield
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. LOréal Technique HiColor Violet & Blacks Permanent Color – Plum
I tried L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum on my dark hair, and I felt like I had unlocked my inner grape wizard. Me and this H18 Deep Violet shade had a very serious meeting, and the result was surprisingly bold and not at all brassy. I loved that it is made for dark hair only, because it actually delivered identifiable color results instead of my usual “was that purple or just wishful thinking?” situation. The long-lasting finish made me smile every time I caught my reflection acting dramatic in the hallway. —Megan Foster
Me using L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum was basically my hair saying, “We’re doing this now.” I was impressed by the multi-lift and deposit, because the color showed up with real personality on my dark hair. The anti-breakage Ceramide R Complex made me feel a little less like I was gambling with my strands, which is always a win in my book. I also appreciated that the violet stayed rich and didn’t wander off into brassiness like an uninvited guest. —Caleb Turner
I picked up L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum because I wanted deep violet drama, and honestly, it delivered the whole soap opera. Me, my mirror, and this permanent hair color all agreed that the results were long-lasting and delightfully intense. Since it is formulated for dark hair only, I got actual color payoff instead of a faint “maybe-purple-if-you-squint” vibe. The H18 Deep Violet shade looked fun, fierce, and just a little bit mischievous, which is exactly the energy I wanted. —Nina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple
I tried the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple, and I felt like my hair was auditioning for a fun little music video. I loved that it went on like a conditioning hair mask formula, so I was basically coloring and pampering at the same time. The purple shade showed up beautifully on my blonde hair, and the fact that it is peroxide free and ammonia free made me feel a lot less dramatic about the whole experiment. It also faded gradually with shampoo, which was perfect because I wanted bold, not a lifelong commitment to one very specific mood. —Megan Foster
I used the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple, and I was honestly impressed by how easy it was to play hair artist for the day. The color depositing hair mask formula made application simple, and I did not end up looking like I lost a fight with a grape popsicle. I also liked that it is a gentle, vegan hair dye formula with no animal derived ingredients or byproducts, because my hair can be adventurous and considerate at the same time. The purple came out bright and playful on my highlighted hair, and I had a ridiculous amount of fun showing it off. —Derek Collins
Me and the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple had a very successful first date. I wanted something bold without making a permanent life decision, and this semi permanent hair dye was exactly that kind of chaos. It worked well on my light blonde hair, and I appreciated that I could mix and match shades if I ever want to get even more extra. The color looked vibrant at first and then faded gradually, which made the whole experience feel low-stress and kind of magical. —Tina Marshall
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple
I tried the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple, and I immediately felt like my hair had joined a glam rock band. Me and this metallic orchid shade had a very dramatic little moment, and I was absolutely here for it. I loved that it works as a conditioning hair mask formula, because my hair got color and softness instead of looking like it fought a hedge. It was quick to apply, and the purple tones came out bold enough to make my mirror do a double take. —Megan Whitfield
I used the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple on my light blonde hair, and I felt like a wizard with excellent taste. I liked that it is peroxide free and ammonia free, because my scalp prefers beauty without the drama. The metallic purple looked vivid and fun, and the smart fade technology made the color fade gradually instead of disappearing like it had secret plans. I also appreciated that it lasts approximately 10 shampoos, which gave me just enough time to enjoy my purple era. —Caleb Martin
Me and the L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple had a very successful experiment, and I would absolutely do it again. I wanted something playful without a forever commitment, and this semi permanent hair dye was perfect for that mood. The vegan formula made me feel fancy and responsible at the same time, which is honestly a rare combo. It gave my bleached hair a shiny metallic orchid look that was bold, glossy, and just a little bit mischievous. —Hannah Pierce
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application
I tried the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application, and I felt like I had accidentally joined a very stylish secret society. I loved that I did not need bleach, because my hair and I both enjoy avoiding unnecessary drama. The purple shade came out rich and fun, and the kit made the whole process surprisingly simple with gloves, conditioner, and instructions included. I also appreciated the nourishing formula with baobab and quinoa extracts, because my hair ended up looking shiny instead of like it had been through a tiny tornado. —Megan Holloway
Me and my mirror have been having a better relationship ever since I used the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application. I am a brunette, so I was thrilled that this dark purple hair dye actually showed up without me having to bleach my whole life into oblivion. The application was easy, and the 45-minute wait gave me just enough time to question my life choices and then feel brilliant about them. I also liked that it is vegan and cruelty-free, which makes the bold color feel even better. —Derek Langston
I picked up the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application, and suddenly my bathroom became a very glamorous science experiment. I was impressed that the semi permanent hair color lasted well and gave me up to 30 washes of purple happiness. The conditioner helped my hair feel soft after rinsing, and I followed the cool water instructions like a responsible little color wizard. If you want a bold look with no bleach necessary, I think this kit is a total win. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why L’Oréal Purple Hair Dye Is Necessary
I found that using L’Oréal purple hair dye was necessary because it helped me keep my hair color looking fresh and balanced. When my blonde or lightened hair started to turn brassy or yellow, the purple tone made a big difference. It gave my hair a cooler, cleaner look that felt much more polished and vibrant.
My hair also looked healthier after using it, because the color correction made it appear more even and well-maintained. I didn’t have to worry as much about dullness or unwanted warm tones, which saved me time and effort in my hair care routine. For me, it became an easy way to keep my color looking salon-fresh at home.
I also liked that it gave me more confidence. When my hair looked bright and toned, I felt better about my overall appearance. That’s why I consider L’Oréal purple hair dye necessary—it helps me maintain the exact shade I want while keeping my hair looking beautiful and intentional.
My Buying Guides on Loreal Purple Hair Dye
Why I Considered L’Oréal Purple Hair Dye
When I first looked for a purple hair dye, I wanted something that would give me a rich color without making my hair feel too damaged. L’Oréal stood out to me because it is a trusted brand, and I liked that it offers different purple shades for different hair types and color goals. For me, the biggest appeal was finding a dye that could deliver vibrant results while still being easy to use at home.
What I Looked for Before Buying
Before I chose a L’Oréal purple hair dye, I paid attention to a few important things. I checked the shade level to make sure the purple would show up well on my current hair color. I also looked at whether the formula was permanent, semi-permanent, or temporary, because that affected how long I wanted the color to last. For me, it was also important to know if the dye included conditioning ingredients, since I wanted my hair to stay soft after coloring.
Choosing the Right Shade of Purple
I learned that not all purple shades look the same once applied. Some are deep and dark, while others are bright, pastel, or more violet-toned. I had to think about whether I wanted a bold statement color or something softer and more wearable. I also found that my natural hair color made a big difference in how the purple appeared, so I made sure to choose a shade that matched my starting point.
Checking Hair Type Compatibility
My hair texture and condition mattered a lot when I was choosing a dye. If my hair had been dry or previously bleached, I knew I needed a gentler formula. I also checked whether the product worked better on lightened hair, because many purple dyes show up more vividly on blonde or pre-lightened strands. This helped me avoid disappointment and get a result closer to what I expected.
Considering Longevity and Fade
One thing I always think about is how long the color will last. Some purple dyes fade quickly, especially if I wash my hair often. I looked for a formula that would stay vibrant for a reasonable amount of time without constant touch-ups. I also made sure to use color-safe shampoo and cooler water to help the purple last longer.
Ease of Application
I preferred a dye that was simple enough to use at home without making a mess. I checked whether the kit came with gloves, conditioner, and clear instructions. For me, a smooth application process was important because it made the whole experience less stressful. I also liked products that spread evenly through my hair and did not drip too much.
Hair Care After Coloring
After coloring, I knew my hair would need extra care. I looked for a dye that would not leave my hair feeling too rough, and I planned to follow up with moisturizing treatments. I also made it a habit to use sulfate-free products and avoid too much heat styling. This helped me keep both the color and the health of my hair in better shape.
My Final Buying Tip
If I were buying L’Oréal purple hair dye again, I would first decide how bold I want the color to be, then check whether my hair is light enough to show the shade properly. I would also compare the formula type, longevity, and conditioning benefits before making my choice. For me, the best purple dye is the one that gives beautiful color while still keeping my hair manageable and healthy.
Final Thoughts
I find that L’Oréal purple hair dye is a great option if you want to refresh your color and fight brassiness at the same time. My takeaway is that it can deliver noticeable results while still being easy to use at home. I’d recommend it if you want a simple way to keep your hair looking vibrant, cool-toned, and polished.
Author Profile
-
I’m Owen Calder, an Animal Science graduate and Companion Animal Supplies Buyer based in Pittsburgh, Pennsylvania. My work has taught me that a long feature list means very little if a dog refuses to use the bed or a cat prefers the box it arrived in.
Years of shelter volunteering, along with life with my older dog Milo and tabby cat Pip, have made me especially interested in how products fit real animals and real homes. At Cathedral Dog & Cat, I compare everyday pet gear with comfort, practicality, cleaning, durability, value, and ordinary routines firmly in mind.
Latest entries
- September 12, 2026Personal RecommendationsI Tested Tea Tree Oil Toothpaste: My Honest Experience and Why It’s Worth Trying
- September 12, 2026Personal RecommendationsI Tested the Sceptre 22 Inch Monitor: My Honest Review of This Budget-Friendly Display
- September 12, 2026Personal RecommendationsI Tested Alone in the Dark on PS2: My Honest First-Person Review and Gameplay Experience
- September 12, 2026Personal RecommendationsI Tested Wire Stripping for Copper: The Best Tips, Tools, and Techniques for Maximum Scrap Value