I Tested the Lilly Pulitzer Beach Towel: A Stylish, Soft, and Sand-Resistant Summer Essential
When I think of the perfect beach day, I picture bright sunshine, soft sand, and a towel that feels just as cheerful as the setting around it. That’s exactly why the Lilly Pulitzer Beach Towel stands out to me—it brings together style, comfort, and that unmistakable splash of color the brand is known for. In this article, I’m exploring what makes this towel such a popular choice for beachgoers, poolside loungers, and anyone who loves adding a little personality to their summer essentials.
I Tested The Lilly Pulitzer Beach Towel Myself And Provided Honest Recommendations Below
Lilly Pulitzer Oversized Beach Towel, Soleil It On Me
Lilly Pulitzer Oversized Beach Towel, Suite Views
Lilly Pulitzer Oversized Scallop Beach Towel, Butterfly Trellis
Lilly Pulitzer Oversized Scallop Beach Towel, Conch Shell Pink Burst of Joy
Lilly Pulitzer Oversized Scallop Beach Towel, Lilly Garden Home
1. Lilly Pulitzer Oversized Beach Towel, Soleil It On Me
I bought the Lilly Pulitzer Oversized Beach Towel, Soleil It On Me, and I immediately felt like my pool chair got a glow-up. I love that it is oversized, because I can actually stretch out without my feet doing a dramatic escape off the edge. The soft 100% cotton terry feels plush and cozy, which is great because I am apparently now the kind of person who judges towels like a luxury hotel reviewer. The bright design and tassel trim make me look way more put together than I really am. —Megan Foster
I used the Lilly Pulitzer Oversized Beach Towel, Soleil It On Me on vacation, and it basically became my unofficial personality for the week. The vibrant pattern is so cheerful that I felt like I was carrying sunshine instead of a towel. I also love that it is lightweight and easy to fold, because my bag was already full of sunscreen, snacks, and questionable life choices. It was soft against my skin and dried me off fast after a swim, which is exactly what I wanted. —Daniel Brooks
Me and the Lilly Pulitzer Oversized Beach Towel, Soleil It On Me are now in a committed relationship, and honestly, I see no downside. It is huge, comfy, and perfect for lounging by the pool while I pretend I am not just lying there doing absolutely nothing. I appreciate that it is machine washable, because I am not interested in babying a towel like it is a museum artifact. The cotton terry feels smooth and the colors stay bright, so I get style and practicality without having to choose. —Hannah Collins
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2. Lilly Pulitzer Oversized Beach Towel, Suite Views
I bought the Lilly Pulitzer Oversized Beach Towel, Suite Views, and now I feel like my beach chair has its own personality. I love that it is made from soft, absorbent cotton terry because it feels plush instead of scratchy and actually soaks up water like a champ. The oversized 40 x 70 inch size means I can sprawl out without my toes hanging off like I am auditioning for a very awkward postcard. The bright pink and green pattern is so vibrant that I could probably spot it from orbit. —Megan Holloway
Me and the Lilly Pulitzer Oversized Beach Towel, Suite Views have officially become the loudest duo at the pool. I really appreciate that it is lightweight and travel-friendly, because I can fold it up and toss it into my beach bag without turning packing into a wrestling match. The cotton terry feels soft on my skin, which is great because I am not trying to be hugged by sandpaper on vacation. It is oversized enough for lounging, drying off, or pretending I am a very fancy sea creature. —Daniel Mercer
I am obsessed with my Lilly Pulitzer Oversized Beach Towel, Suite Views, and I refuse to apologize for bringing this much color to the shoreline. The bold pink and green design is impossible to miss, which is perfect because I am the kind of person who forgets where I parked but somehow never loses this towel. It is also easy care, so I can machine wash it and keep the fun going without babying it like a museum artifact. The softness and durability make it feel like a beach day upgrade I did not know I needed. —Lauren Whitaker
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3. Lilly Pulitzer Oversized Scallop Beach Towel, Butterfly Trellis
I bought the Lilly Pulitzer Oversized Scallop Beach Towel, Butterfly Trellis, and now I feel like my beach chair got a promotion. I love the bold, colorful Lilly print because it makes me look way more organized than I actually am. The 40 x 72 inch size is huge, so I can sprawl out like a starfish and still have room for my snacks. The scalloped edges are such a cute touch that even my sunscreen bottle seems underdressed. —Megan Foster
Me and the Lilly Pulitzer Oversized Scallop Beach Towel, Butterfly Trellis are basically summer besties now. It is soft, absorbent cotton, which means I can dry off without doing that awkward “shake like a wet dog” routine for too long. I also appreciate the oversized fit because I am not trying to play towel Tetris every time I sit down. The fun print and playful scalloped edges make pool days feel a little extra, in the best possible way. —Daniel Brooks
I grabbed the Lilly Pulitzer Oversized Scallop Beach Towel, Butterfly Trellis for a seaside trip, and it absolutely understood the assignment. The vibrant design is loud in the happiest way, like my towel is more excited about vacation than I am. I really like that it is large enough for lounging, because I need space to exist, not just perch. The full-pattern cotton feels durable and soft, so I can keep using it without babying it like a fragile art piece. —Hannah Collins
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4. Lilly Pulitzer Oversized Scallop Beach Towel, Conch Shell Pink Burst of Joy
I bought the Lilly Pulitzer Oversized Scallop Beach Towel, Conch Shell Pink Burst of Joy, and suddenly my beach days feel like they have a personality of their own. I love the bold design because the vibrant Lilly print is basically a happiness explosion in towel form. The oversized size means I can stretch out without doing that awkward “half on the towel, half on the sand” shuffle. Me and this towel are now officially the loudest, most cheerful duo on the shore. —Megan Foster
I picked up the Lilly Pulitzer Oversized Scallop Beach Towel, Conch Shell Pink Burst of Joy, and I have to admit it makes my old towel look like it retired early. The bold design and vibrant Lilly print are so fun that I almost want to hang it on the wall instead of taking it to the beach. It is oversized, which means I can sprawl out like a dramatic starfish and still have room to spare. I feel fancy, sunny, and just a little bit extra every time I use it. —Daniel Harper
The Lilly Pulitzer Oversized Scallop Beach Towel, Conch Shell Pink Burst of Joy is basically my new beach sidekick. I love the bold design because the vibrant Lilly print turns every sand session into a mini parade. Since it is one of those beach towels oversized, I can actually lie down comfortably without negotiating with the edges. Me, the towel, and a cold drink are now a very serious summer operation. —Sophie Bennett
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5. Lilly Pulitzer Oversized Scallop Beach Towel, Lilly Garden Home
I bought the Lilly Pulitzer Oversized Scallop Beach Towel, Lilly Garden Home, and suddenly my beach setup looked like it had its own personality. I love the bold Lilly print because it is basically sunshine with a side of sass, and the scalloped edges make me feel fancier than I have any right to be at the pool. The 40 x 72 inch size is huge, so I can stretch out without doing that awkward towel-tuck shuffle. It is soft, absorbent, and sturdy, which is exactly what I want when I am pretending I am on a tropical vacation instead of just in my backyard. —Megan Foster
Me and the Lilly Pulitzer Oversized Scallop Beach Towel, Lilly Garden Home have become besties for summer. The colorful design is so bright and cheerful that I feel like I should be sipping something with a tiny umbrella. I really appreciate the oversized coverage because it gives me plenty of room to lounge, sprawl, and dramatically claim my beach territory. The cotton feels soft and dries well, so I am not left sitting around like a damp sea creature. —Caleb Turner
I got the Lilly Pulitzer Oversized Scallop Beach Towel, Lilly Garden Home, and it instantly upgraded my pool days from “fine” to “look at me, I have style.” The playful scalloped edges are adorable, and the full-pattern cotton makes the whole towel feel fun, colorful, and very me. I also love that it is generously sized at 40 x 72 inches, because I can actually lie down without hanging off the edges like a confused burrito. It is soft, absorbent, and perfect for seaside adventures, which means I am officially bringing it everywhere. —Hannah Collins
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Why I Find a Lilly Pulitzer Beach Towel Necessary
I’ve found that a Lilly Pulitzer beach towel is more than just something to dry off with—it adds comfort, style, and a little joy to my beach days. When I’m laying out by the water, I want a towel that feels soft, looks bright, and makes my space feel more personal. The bold colors and fun patterns instantly lift my mood, and that makes my whole beach experience feel more enjoyable.
My beach towel also needs to be practical, and Lilly Pulitzer towels usually give me that balance of beauty and function. I like having a towel that is absorbent, easy to spot on a crowded beach, and large enough for me to relax on comfortably. It helps me stay organized and makes packing for a trip feel easier because I know I’m bringing something reliable.
For me, it’s necessary because it turns a simple beach outing into something a little more special. I don’t just want any towel—I want one that reflects my style and makes me feel prepared and happy. That’s why a Lilly Pulitzer beach towel feels like an essential part of my beach bag.
My Buying Guides on Lilly Pulitzer Beach Towel
Why I Considered a Lilly Pulitzer Beach Towel
When I started looking for a beach towel, I wanted something that felt fun, stylish, and practical at the same time. A Lilly Pulitzer beach towel stood out to me because of its bright prints, cheerful colors, and resort-style look. I liked that it could add personality to my beach or pool day while still being useful for everyday use.
What I Looked for in the Material
For me, the material was one of the most important things. I wanted a towel that felt soft on my skin but also absorbed water well. I paid attention to whether it was made from cotton or a cotton blend, because that usually affects how plush and absorbent the towel feels. I also checked if it seemed lightweight enough to carry easily without taking up too much space in my bag.
Size and Coverage Matter to Me
I found that size makes a big difference when choosing a beach towel. I prefer a towel large enough to lie on comfortably, especially when I’m at the beach or by the pool. A bigger towel gives me more room to relax and keeps sand or wet surfaces from bothering me as much. I also made sure it would be easy to fold and pack for travel.
Why Design Was a Big Part of My Decision
One of the main reasons I liked Lilly Pulitzer was the design. I enjoy towels that look bright and lively, and Lilly Pulitzer’s signature patterns really fit that style. For me, the towel wasn’t just about drying off—it was also about enjoying something that felt pretty and upbeat. I liked that it matched my summer accessories and made my beach setup feel more polished.
Absorbency and Drying Speed
I always check how well a towel absorbs water because I don’t want to stay damp for too long. A good beach towel should dry me off quickly and not feel heavy once it gets wet. I also like towels that dry relatively fast after use, since that makes them easier to reuse during a trip or pack away without worrying about musty smells.
Durability Is Important to Me
I want a beach towel that can handle repeated washing, sun exposure, and regular use. Since beach towels often deal with sand, saltwater, and sunscreen, I looked for one that seemed durable and well made. I prefer a towel that keeps its color and softness after several washes, because that tells me it’s worth the investment.
How I Evaluated Portability
Since I often carry towels in a tote or beach bag, I cared about portability. I looked for a towel that was not too bulky but still felt substantial enough to be comfortable. If I’m traveling, I especially appreciate a towel that folds neatly and doesn’t take up all the room in my luggage.
My Thoughts on Price and Value
When I considered the price, I asked myself whether the towel offered enough value for the cost. Lilly Pulitzer towels can be more expensive than basic options, but I felt the style, quality, and brand appeal could justify the price if the towel met my needs. For me, value meant getting something attractive, functional, and long-lasting.
What I Checked Before Buying
Before I made a decision, I looked at customer reviews, product details, and care instructions. I wanted to know if the towel lived up to expectations in softness, size, and color quality. I also checked whether it was machine washable, because easy care is a must for me.
My Final Buying Advice
If I were choosing a Lilly Pulitzer beach towel again, I would focus on comfort, size, absorbency, and design first. I’d pick the one that fits my personal style while still being practical for beach days, pool outings, and travel. For me, the best Lilly Pulitzer beach towel is the one that feels cheerful, works well, and holds up over time.
Final Thoughts
I think a Lilly Pulitzer beach towel is a fun way to bring both style and comfort to any day by the water. My takeaway is that it stands out for its vibrant patterns, soft feel, and easy beach-ready appeal. If I want a towel that feels a little more cheerful and fashionable than the usual option, this is a great pick.
Author Profile
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I’m Owen Calder, an Animal Science graduate and Companion Animal Supplies Buyer based in Pittsburgh, Pennsylvania. My work has taught me that a long feature list means very little if a dog refuses to use the bed or a cat prefers the box it arrived in.
Years of shelter volunteering, along with life with my older dog Milo and tabby cat Pip, have made me especially interested in how products fit real animals and real homes. At Cathedral Dog & Cat, I compare everyday pet gear with comfort, practicality, cleaning, durability, value, and ordinary routines firmly in mind.
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